Gas Jeans debuts in the world of accessories and footwear. The news comes in these days while the Vicenza brand of jeanswear is getting ready to prepare new collections for spring-summer 2011. Bags and shoes of the new spring and summer collection will be presented at the Bread & Butter in Berlin, scheduled for 7-9 in July, and at Mica, the fair dedicated to footwear at the start in Milan on 15 September. A strategy that serves to give new life to a brand whose success, especially among the young, is cosante growth.
Even Gas will debut soon in the Wholesaleably of cheap accessories and footwear. The Italian brand of jeanswear, over the years steadily expanding, especially abroad, it will expand its line up to reach the market of bags, shoes and accessories.
The expansion gas in these new branches is achieved through two strategic agreements signed by the Italian brand with the Br.Ex Sa.Chiasso, a company with experience in the marketing of footwear for international brands of casual clothing, and with the Sergiolin spa of Bologna, a company with its own brands and under license, in the production and marketing of high-end handbags and accessories. The collections shoes and bags will be part of the spring-summer 2011 and will be presented at two international fairs such as Bread & Butter Berlin and Micam in Milan. Claudio Grotto, President and founder of Gas, expressed enthusiasm for this new “adventure”: “I am fully satisfied with these two new projects. Thanks to two solid and qualified partners as Br.Ex and Sergiolin are sure we can provide our loyal customers to complete their total look with shoes and accessories in line with our style and our quality as ever”.