The UGG brand is no more present for lovers (Finally, especially passionate) fashion and shopping. Others will recall that it has built a solid reputation in the industry thanks to his Sheepskin boots both elegant and comfortable. How many fashionistas would be fought to a pair of UGG filled a few years ago? If the craze for these shoes fell, the brand tries to rebound, notably via its new men’s collection.
UGG, a brand of surfer
The origins of the brand are before all Australian (where the name “UGG Australia”…), since it is an Australian surfer who popularized this type of boots in California in the mid-1980s.
UGG eventually conquered the entire planet and is built in true reference for people looking for shoes both high-end and very casual.
Treadlite, a sole exclusive and innovative
Probably you won’t notice when you see the first of the UGG with the Treadlite sole in the rays of a shoe store, but the latter is a real technological gem.
Patiently developed for UGG Australia, the outsole Treadlite is indeed both ultralight and XDR. And thanks to the exclusive technology R-MAT, which gives much more flexibility, cushioning and traction than a regular sole.
Close-up on the new collection 2016
The exclusive sole Treadlite by UGG will be fitted to the been 2016 most of male models of the brand that you can find in one of its 110 outlets listed in France, as well as on its official website, of course.
At the beginning of spring-summer season, we especially appreciate the high tops Freamon (classics in black or beige, much more “punchy” in red). The Bowmore, him, model will be perfect to complete a casual so that, if you want to add a (small) touch more sportswear, you can turn to the Woven Hepner.
Comfortable and elegant, the collection of UGG Men shoes are a very nice surprise and we reconciled for good with the brand.